Everton CEO Angus Kinnear highlights the challenges faced by Premier League clubs in retaining top talent, using Everton's own struggles as an example. With a focus on financial sustainability, Kinnear discusses the impact of squad cost ratio limits and the recent point deduction for breaching profit and sustainability rules. He emphasizes the delicate balance between ambition and sustainability, drawing parallels to clubs like Aston Villa and Newcastle who have faced similar challenges after periods of success. The article also touches on the retention of key players like Iliman Ndiaye and Jack Grealish, with Kinnear expressing hope for Ndiaye's long-term commitment while respecting Grealish's status as a Manchester City player. Looking ahead, Everton aims to build on last season's signs of recovery, with manager David Moyes targeting tangible on-field success.